WhatsApp for Business gets Catalog Feature to Showcase Products

WhatsApp Business is the Facebook-owned company'south business-facing app, helping businesses stay in touch with their users in a more directly way, i.e., directly in their WhatsApp chats. The company has been steadily adding features to the app, and the latest addition is one that should help small and medium sized businesses quite a bit.

WhatsApp has now added a catalog feature to its Business concern app. With this characteristic, businesses will be able to create a catalog of their products and services and showcase them to users. It too certainly looks like users will soon exist able to buy a business concern' product directly from within WhatsApp using the catalog.

"Like Agradaya, a sustainable herbs and spices business in Indonesia. We gave the founder Andhika Mahardika early admission to the catalog feature, and he told united states that it makes it easier for customers to learn most their products, know the prices and view the images of what they offer — which is essential for serving their customers amend" said the company speaking near the new characteristic.

Businesses will be able to add together of import information such equally prices, descriptions, and product codes for each of the products they put in their catalog, assuasive users to go a good idea almost the product they are looking at before making a purchasing decision. This should also prove actually helpful to SMBs which might not have a website to showcase their products or enable online sales. These businesses tin can now use WhatsApp's itemize characteristic to create sort-of an online portal that users tin explore and make purchases from.

The feature has been made bachelor in Brazil, Germany, Bharat, Indonesia, Mexico, the U.K. and the U.S, on both Android and iOS. Information technology'south likewise expected to whorl out to other regions shortly.